xmlns:fb='http://ogp.me/ns/fb#' OriginalStitch: The Piece & Jam Collection Launches!

Monday, May 09, 2011

The Piece & Jam Collection Launches!

Well, we are delighted to announce the launch of our brand new, hard fought, hard won, 'Piece and Jam' and 'Stratford' Collections!

Now then, when Amanda and I decided it was time our Kids' Collection got some company on the site, we wanted to get back to basics and sew something from our hearts.  We agreed to go off and pursue our own stitchy little agendas and come up with a collection each, that we would then market.  This allowed each of us to do her own thing, and remain faithful to it.  Teamwork is essential in business, but sometimes you also have to let your own creativity spark fully into a great big fire too!

Piece and Jam is my fire, and Amanda's burning desire is Stratford.

When I was a nipper, I and my several other nipper siblings used to play outside. Of course, then we'd get hungry and hassle that lady who lived in the kitchen.  That's right, Mum, her name was.  Or rather "Mu-u-u-u-u-u-u-u-ummm....." which is what all self-respecting children call their mother.  Even when they're grownups with children of their own and want their mother to take up a hem or design a whole product for their vintage and recycled fabric homewares company.  Ahem.

Wanyhoo.....so, she would lob at us what she called a 'piece'n'jam' to shut us up and keep us outside.  I believe it is a Scottish phrase, or at least, that's where she found it, her parents being Scots.  A piece'n'jam is just bread and jam.  No butter or anything fancypants like that, oh no.  Just a piece of bread.
With jam on.

Now, although our Piece and Jam Collection is sort of, essentially, my baby - in the end it was actually Amanda who has made the products.  Lazy aren't I?  So I was sitting here with my free-motion embroidery head on, sketching vintage sewing machines or radios or socks or pants or shoes (well, go and look!) and thinking up phrases, and fiddling with embroidery threads and having enormous fun 'writing' in thread on bits of vintage fabric, and then I'd turn up in the school playground, and shove my makes at Amanda.  Kind of drop them at her feet, like a cat with a dead frog.
And say things like - "Um, fancy putting that on a pegbag?" or "Hey, you know how good you are at making Tea Cosies?" or "Oh you're so pretty and clever at making great big laundry bags.....ooooh look at this, wouldn't that look nice on one?" and then I'd run, run like the wind....
Poor woman.

So, in the end - Amanda pieces together the fabrics, linings, straps and templates to make the actual product and I supply the 'Jam'! Of course, our lovely stitchers will make them once we have sent them the patterns and they're ready for the jammin', and so when you order, you must still have a look at your OriginalStitch Tag to see which of our stitchers made your product.

What's great about Piece and Jam is that you can choose your piece, and your can choose your jam.  Want wholemeal with raspberry?  No problem.  Rye and Stoneground with Gooseberry?  Ciabatta with Fruits of the Forest you say?  Done.
Oh, no, hang on - that's actual bread and jam, sorry....

Let's try again, yes?
Want an Apron with a Radio on?  We're on your wavelength.
Want a Shoe-Bag with a Sewing Machine on? We're sew with you on that.
A Tea-Cosy with Bunting on? Just flag it up when you order.
A Laundry-Bag with Shoes on?  We'll toe the line...

Am I having a little too much fun with this?  Well, why not.  This is a fun collection of iconic shapes and phrases turned into mini-artworks on everyday things.

Coz why should your laundry bag be boring?  Get jammin'!


Beth said...

It all looks great! Bet you really enjoyed playing with your sewing machine and creating such lovely fabric doodles. I hope they do really well for you. Bethx

curlyrip quilts said...

These look just the business super design and cogratulations on putting together a wonderful collection of whimsy and nostalgia whishing you every sucess Bredax

Amanda Jane said...

The potential for this collection is enormous, limited only by our imagination and ability to come up with cheesy phrases!

Catherine said...

Too right, Amanda! And what's nice is that people keep saying to me, oooh, how about a foot with fancy free written on; and a hat with keep your hair on; and frankly, I must say, some have been rather too rude to mention. You know who you are.
x x x