xmlns:fb='http://ogp.me/ns/fb#' OriginalStitch: The Business
Showing posts with label The Business. Show all posts
Showing posts with label The Business. Show all posts

Wednesday, March 21, 2012

The ABC of Product Invention

We had a very silly Facebook thread going on the other day, after an equally silly conversation between Amanda and I, which went something like this.

"I find it so hard to know what the best products would be for us to make, sometimes..."
"I know, I mean - some are obvious, like the Great British Tea Cosy, but some are less so - I mean, with the demise of plastic bags, would we ever consider making plastic bag holders?"
"Exactly. And also, frankly, I just want to make EVERYTHING out of fabric. Everything in the world."
"Like what?"
"Cake tins, glasses case, cars, walls...."
"I think maybe that's going a bit far. The cakes wouldn't stay moist, silly."
"So let's just get the alphabet to decide what we make."
"Oooh! Yes! And our customers. And Facebook. They will have The Answers We Seek"

And we are delighted to announce the results of our highly professional market research on what products we could viably add to our portfolio, yes, yes....

A: Apron
B: Bag
C: Catamaran. No, cushion cover.
D: Door-Stop, Dotty Something, Door-Pockets
E: Egg-cosy
F: Finger Cloth, Floor Cloth, Fabric Fridge Magnets
G: Grain Storage Bag, Gardening Apron, Garden Kneeler
H: Haberdashery Pockets
I: Ironing Board Cover
J: Jam Jar Covers, Jewellery Roll
K: Kitchen Towel, Key Fob, Kettle Cosy (ok, we just liked the word kettle, ok?) Knitting Needle Case
L: Lampshade Covers
M: Mug-Cosy
N: Needlecase
O: Oven-Gloves, and our Over-Door Storage Pockets
P: Placemats, Patchwork anything! Pillows
Q: Quilts
R: Rag Rugs
S: Shopper, Spectacle Case,
T: Travel Laundry Bag, Tea Cosy of course,
U: Umbrella Holder
V: Vacuum Bag Holder, Violin Case Cover, Votive Candle Holder Mat!
W: Welly Cuffs
X: Hm. Xylophone Case
Y: Yarn, for tassles
Z: Zen Yoga Mat Bag, Zebra Bag (no, you're right, there is no such thing.)

Click here for the whole silly conversation if you like, and rest assured we shall of course launch every single one of these in due course.  Ahem.  Or maybe some of them.

What? What's that you say?  We forgot some?!  Tell us!
Well. It's a given, right?

Thursday, June 23, 2011

Top Tips on Shopping Eco 3: Don't Lose Them, or You Might Lose Out

Eco-friendly lunchbag!
You know I like to share with you easy ways to shop in an ethical way, because it's a good thing to do.  It's nice to the planet, and it's nice to people.

If you are a dedicated ethical buyer, as I am, though, there is a downside.   Each purchase has to be researched, considered, compared and then usually purchased online.  I admit there are times it would be easier just to slip out to my local builder's merchant, or mega-supermarket, or large famous online retailer.  You are lucky if you are able to nip down to your local high street to grab eco-friendly clothes pegs, some environmentally friendly furniture polish, or an eco solution for your child's lunchbag.  Every time I have a purchasing need, I have to research the ethical options online for solutions.

I admit it, I've had to change the way I shop a little, so I thought I'd share with you some of the ways I do this - I already spoke of online ethical 'magazines' in the post about Green e-Zines, and how to decrease your environmental footprint by buying British in this post, and this will add yet another dimension to your ethical purchasing.

Like, follow?

One of my vices. Shoooooz. Click for more.
I always follow great companies whose eco credentials I think will come in handy.  I may be fiercely resisting buying shoes, but want to know I have ethical shoe boutiques at my fingertips when that party invitation arrives.  When you find a company you like, go and find them on Facebook and click on the Like button, or follow them on Twitter if you're a tweeter.  They may also have a Blog - click on the Follow or RSS feed buttons on their blog so that you can keep in touch.

Cheeky minx.  Worked though!
Green businesses, like us, tend to use the social networking sites heavily to engage with their customers, because often they're not enormous corporates with massive advertising budgets.  We try to get up close and personal (in a very loving sort of way, not in a smarmy space invading way. Well, maybe sometimes if you're very handsome or pretty....) so we're right there when you need us.  Quite often this is where businesses are at their silliest, like when we asked for your help to name our visiting Grass Snake the other day.  (Olwyn, she's called, by the way.) The laziest customers, like me, even use Facebook or Twitter pages to ask customer service questions or even better, ask for discounts...I did the other day, in a blatant and cheeky post on Swings and Pretty Things' wall.  She responded, I bought, she was happy, I'm happy.  Everyone's happy!

And the answer was, yes, she did! Click here for more
After tweeting generally for eczema products, this company responded to me; we got into a conversation and they came back to me with links to a product, and even told me about a discount code I could use.  She wanted the sale, I wanted the product and I wanted it there and then!  Job done.


 Sign Up
Pass the Pimms darling
 
I'm an instant signer-upper.  I don't feel I'm powerlessly bamboozled by newsletters - companies are governed by very strict laws and guidelines when it comes to sending you email newsletters, and most, like us, just want to alert you to new launches, new products, sales, freebies, competitions and other things we're up to.  Sure, I get quite a few every day but I have them going to an email account which is not my work one. I scan them vaguely every day, and that way, if I'm sitting thinking about a garden party I'm planning for the summer (yes, summer - that sunny shiny thing we sometimes get in June, remember?)  and I happen to open a newsletter from the Natural Collection which says this in the title "Let's go Al Fresco! Outdoor Dining at its Finest", then I'm going to give it a look.  Honestly, I don't look at every email, but they're already self-selected - I signed up for them, chances are one day they may have the thing I happen to be after. And if my need was very fleeting - new pond lining specialists for example, and I'm not really interested any more, I can always unsubscribe.  Unless the newts eat the old lining, in which case I'd be really peeved I deleted it, darn it and fig.

See it, wish it. 

Sitting on my toolbar. Little temptress.
I am fully prepared for the onslaught of gasps and controversy I might now meet for consorting with big corporates; but I'm telling you, when the things you seek are not immediately to hand in your local supermarket, this - the Amazon Universal Wish List button is a very useful thing! You drag a little button up onto your toolbar, where it lives, waiting for you to press it whenever you see anything, anywhere, on any website that you like.  I'm guessing most of you have an account at Amazon, and you might even already have your wishlist set up there.  But did you know that you can add to your wishlist from ANY website?  For eco buyers this is great - if I stumble upon a product I like, I wish it.  It's a good tool for specialist buying.  And if you have persons in your life who are a little bit net savvy, you can of course leave it lying open, accidentally, or share it with them.
I wish!
(Let's put it this way - I actually ended up buying all my Christmas Wishlisted stuff, with all the Folksy gorgeousness I'd drooled over, myself.  With my eyes closed - he was trying to hide the pictures with his hand whilst I typed in usernames and passwords and navigated round sites.
No, he's not 80.
Anyhoo....)

Pin it

Of course, if you want a place that's a bit more public to list the things you love, then there is Pinterest.  If you haven't come across this yet, it's like a mood board, or inspiration board - again, with a handy little button you install on your toolbar - see? Every time you see something you like, you click on the little Pin It button, and it asks you which of the images you can see on that page you want to pin on your board.  It's another sharing site too - other people can come and drool on your board, you can re-pin other people's pins, and you can have lots of boards, covering all your desires, fetishes, needs and wants.  So, next time you see a product you love, pin it!  Not only can you drop big hints with friends, but it's a handy reminder too.  And again - for specialist, niche or non-high street stuff, what a great way to keep a record.  If a little tempting...!


So next time you're browsing at OriginalStitch, but not quite ready to buy, don't just sit stand there twiddling yer thumbs! Pin us!  Wishlist us!  Like us!  Follow us!
Oops, I seem to have become a little self-serving there [grins evilly], but in all seriosityness, if you find a good green company, you may not easily find them next week.  Having massive, enormous standout and instant brand-name recognition in a crowded internet market is not easy for small green businesses, so grab their details while you can, then they'll be there when you need them, you follow me?!

Sunday, April 03, 2011

BLOG! POST! READ! NOW!

Yep. We've painted our nails. What of it?
You know those days when, at the end of the day, you sit down with a sort of shell-shocked look on your face? The one which sends you running for the sherry?
Ok, I know, I'm not 89 but I does like me a sherry of an evenin' - wine's just got too much, um, liquid in it. The only liquid I drink in copium is tea. The rest has to be concentrated, syrup-like.
(Yes, I do believe I totally just made up the word copium, but we're liking, yes?)

Gerrout of it Mummy, this is our camp.
Well, this week has had its fill of days like this. No major disasters. No trip to A&E, no antiobiotics, no ermergency vets, chilli accidents, rotary blade cutting incidents, poisonings, squashings, tiger maulings or blocked toilets.

In fact, it was all just run of the mill stuff.  But don't some days just seem so very, very packed with the run of the mill stuff, that you are quite astonished to discover the day didn't contain 38 hours more than normal?

Tuesday felt like a speeded up version of itself. And my interaction with my daughters seemed to exist entirely of trying to stuff food in their faces, get them into different clothes, and get them out of the door. You will notice the day starts full of vocabulary and over-statement, with some histrionics and exaggeration thrown in; and ends in barked one-word commands in a shrieky voice.
Yes. They are sticky jewel decorations.

7.40am Begin the yelling from the kitchen that if they want breakfast it's now or never. Get no result, so continue the yelling from the kitchen, finishing with such apocalyptic hyperbole as "Oh my good grief and shenanigans could you please just get your cereals or you will be going to school hungry and then you'll fall over and graze your knee and Hetty for God's sake go and do a wee you're doing the wee wee wiggle again stop holding it in or your bladder will burst all over this floor"
7.50am Curse the lack of intravenous tea-drip, and briefly imagine strapping one of those sucky-tube water-bottle thingies that cyclists use to my dressing-gown ties for morning tea application.
8.01am Start the beautiful singing of the "Will You Two Please Get Dressed" song, whose sweet melody can be heard for the next 20 minutes, culminating in a wondrous crescendo at 14 minutes past 8am.
8.14am Ok so that's a lie - it's actually like a practise session for the Fishwives of England Competition, culiminating in a stuttering panic-ridden shriek of "Will you for the love of all that is holy please just get dressed before I lose all my minimal remaining marbles and have an apoplectic fit! ISLA! PANTS! HETTY! TEETH! PANTS! SOCKS! TEETH! PANTS! SOCKS! PANTS! SOCKS! PANTS! PANTS!" followed by "Oh lord, where for the love of god is your reading book and where did those hairbands ping to last night when we were flicking them at bedtime you'll get nits!"
It's a beautiful song, beautiful.
8.17am Cue the lyrical, melodious song - "Get Out, Get Out, Get Out of the Door" 

Is this helping you type Mummy? Is it? Is it helping?
And thus it continued.  After a peaceful morning's work, there were the 28 minutes after getting Hetty from preschool and before getting Isla from schoo.
(HETTY! COAT! DOOR! HETTY! DOOR!)
Then there were the 22 minutes between getting Isla and getting ready for Art Club
(JAM SANDWICH! MILK! ART CLOTHES! WEE! DOOR! NOW!)
Then the 34 minutes between getting them from Art Club and getting ready for the School Dinner Launch Tasting Session at school
(NOODLES! EAT! COAT! DRINK! WEE! QUICK! CAR! NOW!)
And lastly the now rather belated bedtime.

(TEETH! WEE! FACE! HANDS! PYJAMAS! BOOK! TEDDY!)

I don't know whether I ate at any point; I often lapse when working my tiny work-crammed 5 hour day. I think perhaps I didn't, because I positively stuffed my face at the School Dinner Tasting on three different dinners - vegetable lasagne, chicken curry, beef pasta, salad, and garlic bread; stealing my children's food (look, they'd had noodles, ok?) and even getting seconds. Delicious, almost enough to make me become a teacher so that I can eat that for lunch every day.

But let's face it, that's probably not a good career choice for me, because I'm pretty sure teaching does not consist of "READ! WRITE! LEARN! DRAW! GLUE! STICK! PLAY!"

So come and find me and tell me - what's your favourite barked command?  Or one you remember your own mother saying?  Come on, let's all get it out of our systems!  Leave a comment below or pop one in at our Facebook page.

Thursday, March 31, 2011

Darn this Thread!

SewYou's avatar
Sometimes, I think it's nice to big people up. Actually, I'm often bigging people up. I figure there's a lot of smalling down in the world, so why not temper it with a bit of loooooove? 
Now then, Twitter, I have discovered, is a self-selected meeting of minds - whatever you're into is what you choose to hear about, and in business terms this is a fabulous resource.  Twitter is like the office - my Twitter for instance is full of sewing people, eco-friendly people, PR, social media and marketing people; and also people interested in sewing and being eco-friendly. So it's the first place I go when I have a query, question, or general wondermenting moment in life....


I have, over the past month, whilst we work our little bottoms off on our new collections, been tweeting iron-jawed, grimacing, grumpy tweets along the lines of, and I quote - 

"Today I will be mostly sewing like a beginner, snapping needles, snagging thread and drawing like I don't know what hand I write with *shod" 

and

"For heaven's sake, what's the best thread to use for free motion embroidery you sewing Tweeps?"

And this, along with this Tweet from fellow sewist Abi at SewYou -


"SEWING PEEPS: Has anyone used BrandNameY threads? Usually I use BrandNameZ .... how do they compare?"

- prompted a great exchange of minds from two essentially competing businesses.  Or even an exchange of great minds, I like to think, said she, with a smug smile on her greasy fizzog.  
I responded thus:  

OriginalStitch says: Don't know, but i'd be interested to know! I'm using BrandNameX - nice and silky but do catch up in the needle a bit.... 

And so began this thread, all about well, um, thread....
 
Darned pesky varmints, yon cotton reels...

SewYou: Yes, BrandNameX are notorious for being a bugger to sew with, hence my avoidance! will get off eBay job lot BrandNameY; send u 1. 
OriginalStitch: Don't you just love Twitter for exactly this type of tip?!! Of course I'll have to use up my busload of BrandNameX first...*frowns* 
SewYou: Possibly obvious question, but have you tried going up a needle size or two? 
OriginalStitch: As in towards jeans needle? Think I'm using an 80...you think more like 100 is better?  


And then this thread continued unwinding over email, since that lovely lady DID send me a reel of cotton to play with!  Now, how kind is that?  And in thanks I sent her a little packet of patchwork squares, buttons and other sewing notions (of very little use or value in the great scheme of things, but sewists and stitchers are terrible magpies, hoarding fabrics and buttons and things and going "Oooh....buttons! Mmmmm, patchwork....")
Darn pesky varmint, yon interfacing...

And the email thread went along the lines of, and this time I will just give you a completely non-sensical jist of the conversation, coz it sounds fabulously bonkers that way:


"Ah, no foot on....fabric in your hoop....suck eggs....heavily embroidered....machine-led motifs or letters....egg-sucking beginner....the colours aren't as bright or varied....needle-through-finger accidents....been there, have t-shirt.....A&E were very unsympathetic.....lots there I ain't doin'....trying to avoid the interfacing....however tight I pulls 'em....find an eco-friendly version....they come in light, medium and a stronger one....rip it off...an iron-on one....the double-sided fusible interfacing, yes...the glue is an absolute complete !*?&$?!?@! to get off your iron....sort it in a jiffy....temporary adhesive spray....it won't, um, come unstuck....that's a complete a**e that is....."

Do you see?  How very, very professional it all sounds! This is just like YOUR office conversations, no?! And so, the lovely Abi from SewYou helped me out with a technical problem, even though she and I compete in the same sphere.

So I say thank you Abi, who you can find here, and all the other Twitter people who answer questions and are prepared to dish out knowledge rather than fiercely guard it.  

When they call it social sharing, it is just that.  Sharing.

So share with us now - what's your best piece of office jargon?!  You know, the kind where when you first started you thought they all sounded really pretentious, but now, you use all the time, in absolute seriosity?!  I think Abi and I would love to hear it.  Dish!






Sunday, March 27, 2011

Where Can I Buy Recycled Fabric Gifts?

Well what the devil on seven horses do we call this lot then?!

Don't know about you lot - but I turn to the internet for almost all of my purchases with a question like this title, because ain't many a high street that reliably houses the sort of ethical/eco-friendly/fairly-traded goods I've got my beady eyes out for.  I earmark certain local shops because I know they'll have what I want (you know who you are Freerange and Planet Health and Organics Thame), but for other stuff, it's no good me wondering the streets of Britain randomly hoping to stumble across a shop that might sell ethically traded tweezers, or organic cotton thread, or some nice environmentally friendly kids' school vests, or custom-made wooden turnip peeler. (Ok, so I never have actually searched for one of those).

We businesses who specialise in something effical or eco bust our guts trying to get our 'search engine optimisation' search terms right, because we know there is some soul out there looking for what we're selling, and they're not going to trip up in a dark alley and accidentally stumble into our shop.  T'intermesh is a big place.
(Wait.  Now get me, aren't I just the fancy one? Aren't you impressed with my impressive tinkleweb terminology?!)
A mat. No, a coaster. No, um, a holder. Thingy. Thing.

When I was first doing this website shenanigan, I was totally bamboozled by the search terms I had to think about putting in my (know-it-all voice again please) global metadata, oh yeah....
Hang on, to be honest, I still am, so I have to frequently sit down and have a good trawl through the site, asking myself if I have peppered it with enough of the words my customers might be typing in to Ye Olde Google, so that we find each other in the dark alleys of the internet. Ooerr, Mrs.

The most bonkers was our Pencil Rolls, and Double Pen Totes.  Now, I know they're called Double Pen Totes, and YOU know they're called that, but supposing you've never heard of them? Or OriginalStitch? What might you type in then?  Well, you should see some of the daft things I've got in me globals, love - here's a selection of what I imagine you lot might search for.
pencil roll, double pen tote, pencil bag, crayon holder, crayon bag, pen pockets, pen storage, pencil storage, pencil roll-up, pencil pocket storage, fabric pen pockets, recycled fabric pen bag, recycled material pen pocket bag, vintage fabric pen bag, vintage fabric kids pen storage...
Because not only do I have to think about what we should call the darned products in the first place, but then I've jolly well got to predict what you nutters are going to call them, and now it's all just gettin' a little bit philosphical, man, right?! 
Never mind metadata, it's gettin' metaphysical innit?
I've got to make sense of what's in my own head, then try and see inside yours.  Hell's Bells on a stick.

Can you imagine how much fun we had with the search terms for the Dolly Sling? Can you?!

So tell, me, empty the dustbins of your brains for search terms.  Answers on a postcard please!  What would you type in, if you were looking for one of these?!
Ah go on. Tell me in a comment what you would call this, and I'll enter it into the bowels and nooks and crannies of the website!

Thursday, March 24, 2011

No Risk It No Biscuit Baby

I'm a very high-powered business woman. You can tell can't you?
Well, now that I'm a very serious business woman and all that malarky, I do try to keep up to date with news that's meant to matter to us here at OriginalStitch Towers.  I rely heavily on Twitter for this - it's brilliant - I am following some great businessknowy sorta peeps like StartupDonut and UkStartUp and they keep me nicely tuned in to things I ought to know.

It's not child labour, honest guv'nor.
Apparently, I read, there are some bits and bobs from The Budget that are relevant - like the enterprise investment initiatives that will help boost start-ups.  So - investors seeking tax relief can invest in 'higher-risk' businesses and get a nice handshake from the tax-man, I'm assuming?  And I'm sure that's a jolly serious thing, but I wondered what high risk meant? And as I pondered, I began to giggle a bit.  OK, so high risk start-ups - um, so what then - businesses that are likely to fail? Businesses which stubbornly resist sensible business advice?! Like, say, British manufacturing?! Coz there's a whole great big bunch of us artisans out here, manufacturing stuff, set against the stark realities of stuff made in other places for a tenth of the cost and people saying ooh that's a bit expensive isn't it, £9 for a tea-cosy?!
Take a note please Miss Lloyd-Evans

So I'm like, oh hello there!  Cooeeee! Oi, over 'ere! We're high risk!  We're stay-at-home worky mum-persons, making life jolly hard for ourselves by insisting on running an eco-friendly business, paying our stitchers a fair price, and highest risk of all, slicing our fingers off with rotary cutters or pricking ourselves with pins, all whilst burning ourselves cooking the kids' shoddy pizzas and attempting to wire a plug with a faulty screwdriver .  Lordy, you investors, bring your hard hats, I've got high risk going down right here! No, doorbell doesn't work, hence the screwdriver; just come in the tradesman's entrance round the back, yes?  Here's a tupperware tub - pop your readies in there, loves, ta.


Yes - coz it's no pain no gain and all that, you investors; come join us on our highwire risky craziness, our pride in British made!
An American I knew once used to say, at any juncture possible (like if we were all trying to decide whether to do tequila shots or not) -  "Hey you guys, no risk it no biscuit baby!"

Which I think is most appropriate. Let it be our motto! No risk it no biscuit baby!

Tuesday, January 18, 2011

Top Tips on Shopping Eco 2: Buy British Handmade

Buy from someone else, please.

Now, in the spirit of truthfulness and for the benefit of all peoplekind, I'm going to recommend to you our competitors.

Er, what?


Not our competitors', ours ours ours!
You know the bit where The Husb claps his hands on his head and pulls handfuls of hair precisely in the opposite direction of the follicles?  Yes; this, one such.  Ok, so maybe it's not the best business idea, but if I am to promote British, hand-made, locally crafted works of beauty, like our products, then I must champion us all, I tell you. Up the hand-made! So to speak.

Britain is full of such astonishing artistic talent, selling products for, I promise you, much lower prices than you might imagine.  So you can buy good-value, beautiful stuff, and do your bit for your carbon footprint by buying British-made.
Latest haul, netted in Charity shops.  Look at the chandeliers!

Now we here are all about eco-friendly, so our products use only vintage, pre-loved or recycled materials, but you don't have to go so earth-gentle to do your bit - simply buying from an individual who has made their product on these 'ere shores will be helping to reduce your environmental impact, because you can be sure your product was made in a loving home, not a vast soul-less factory with unhappy workers paid pitiful wages for soul-destroying hours, shipped vast distances to reach you.


Gimme! Gimme names!

Christmas pressie from Quirky Thistle, aka Mum. Keeping me warm one lap at a time
Where to find these things, and be sure they're made here, you might wonder?  Many small-scale makers are championed by a great website called Folksy, an amazing treasure trove of artist-makers, working from home, selling their wares.  Everything you can buy there will be hand-made, and in most cases unique - that's the bonus of individually made pieces.  I'm not talking just fabric, I'm talking ceramics, wood, prints, jewellery, clothing, and a whole bunch more, including the Old Apple Tree whence I fell, though she won't be too pleased about being called Old. Yes, me old Mum will soon have a shop up there to sell her lovely quilts to people for money, instead of making them free, for me.
Darn you.
Darn you all, you greedy, good-for-nothing workshy customers, you!
Sorry. Now I owe her a blog post once her shop's up.  And she'll clip my ear when she sees me.  Darn it.

And I promise you, these things are often not expensive.  I bought many Christmas presents from makers at Folksy, except, I admit, for the toxic unmentionables Father Christmas informed me were on the Daughts' Christmas List.  Fair do, Santa, I said. Ones own children are not always the best proponents of ones work.  Said Hetty, and I quote, after I foolishly asked her if she liked something I'd made "Not much, Mummy, I don't really like fabric".  Or Isla "Yeah, no, I don't like those colours, Mummy, and you know, it's, like, not made from plastic teenage upward inflection and sneer?"
Down we go, aaaaaand Bump. Hi Earth, only me.

Yanyhoo....Notonthehighstreet is another great online retailer pointing you towards fab makers based in Britain. And there are many organisations out there which showcase and promote British designers and makers - you can see my badge here on this blog for UK Handmade, another community which supports the work of UK based makers.

And to top it all, we are delighted to have been approved as a seller on FromBritainWithLove, a beautiful website dedicated to showcasing and routing you to Britain's most talented designers, crafstpeople, producers and retailers.  We're thrilled to be on there, because there are some big names and fabulous products on there, and that's very exciting for us.  Hoorah!  Up the OriginalStitch!  You know, I mean, not literally.

Find us on From Britain With Love
So, listen here then - if you're a maker - please leave a comment below with your website, folksy, or facebook details, and if you're a reader-buyer, then do have a look at all these lovely places, and come back to see who's left their details here.  I don't mind sharing, because that's another thing - this is a friendly community that helps its fellow crafters out, and for buyers that translates to great customer service.  Home makers bust an absolute gut to get customers' orders right for you, ain't that right, you makers?  Yeah!  Up the workers!  So to speak.

And here's some fun: We're going to select a maker at random from the comments, buy one of their products, and offer it as a giveaway in a blog post coming soon.

So, come say hi, leave a little comment and your shop's details.  Looking forward to hearing from you!  And you reader-buyers, take a little time to check out these places; you'll be happy with what you see.

Friday, November 27, 2009

Meet me in the Muddle


When in the olden days, I worked for that shiny stuff called money, which you got given to you, if I recall, at the end of the month and you went whooppeeeee! Let’s go and spend it! Woo-hoooo!
......yes, in those days of yore, I was a high-powered business-woman working in the exhausting and high-powered world of media, in Big Fat London, as we all know it’s called.
Well, ok, I wasn’t really very high-powered at all; where I worked was rather like having a job in your school sixth-form; we were media sales people, selling advertising space in magazines. It was energetic, boisterous, and jolly, and we worked in teams. There were targets and competitions and Salesperson of the Month and weekends and days away; we were quite loyal to each other and our publications and there was a lot of going out and fraternising in the local pub. Maybe a little too much fraternising. The Husb was my boss! Poor man, he does hate it when I say that. “Makes me sound like I pressured you into it and exploited my position,” he mutters.
“Fnarr fnarr!” I say back. He didn’t at all.  Well maybe once!  Ha ha, pulling your leg.  Anyway, really that’s a whole nother story.
I laugh now when I look back at how decisions were made back then, in a ‘proper’ office environment, and how decisions are made now, in an, um, I suppose you might call it a decidedly un-proper (but not improper like The Husb's behaviour in the office, fnarr fnarr, only joking) home-based environment.
I mean, really, the palaver. If I was going on a business meeting it would be hours of preparation and presentations and props and prototypes followed by highly necessary meeja lunches and drinkypoos and follow-up documents and meetings in booked rooms with sandwiches and coffees for refreshment....

My meetings now are accompanied not by mini-Danish pastries and decaffeinated lattes, but rather a) ablutions b) small children hanging off trouser legs c) rain/sleet/cagoules. They take place in such lugubrious surroundings as a) the bathroom whilst The Husb and I dance around each other cleaning bits of ourselves in the morning b) the preschool carpark whilst hustling children into car seats or c) the school playground whilst wrestling with bookbags, packed lunch boxes, school letters, pushchairs, coats, jumpers and quite often a delicious class-cooked biscuit.
Given these rather challenging environments, my meetings are now short and to the point. All the uncomfortable bottom-shuffling and beating about of bushes, the going round of houses and generally avoiding asking outright for the deal, seem now to be faintly ridiculous. My meetings rarely have the luxury of being more than 3 minutes long and go something like this:
“Right – so if I get some fabrics over to you...Hetty you can’t sit on your lunchbox, get it out from under your bottom. Which I think epitomise OriginalStitch, you know...Hetty where’s the strap? Are you sitting on that now? So yes, you’ll work out a colour palette for me, yes?”
“Yes, great idea, we love to work from a visual. Darlin’, don’t splash in the puddles please, where’s your helmet gone, where did I put it...and how does £☺ per hour sound to you?”
“Fine yes, that’s your best rate isn’t it. Whoops, sorry Hetty, squashed you – yes, here’s a snack, no, I don’t want any thank you Sweetheart but thank you for offering. At that rate I can budget for 6 hours for the logo, labels, flyers and tags by ☺th November?”
“Oh she’s dropped her biscuit, well how about we say the ☺th+3days of November then I think we have a deal there, oh dear it’s under the wheel in a puddle.”
“Done. Never mind Hetty, I’ve got something delicious in my bag.”

Or like this:
“What have you done with the toothpaste? Why do you leave it up there where I can’t reach it? So anyway, Mr Website wants the business plan so he can oh that’s lovely colouring-in Isla, seriously can you pass me the toothpaste I’m standing here like a lemon with no clothes on waiting to clean my teeth, anyway, yes, so he can develop the website in line with our goals, you see...”
“Yes, I spoke to him, ooh blimey this stuff’s a bit refreshing isn’t it, what’s it got in it, here give my back a scrub will you, and he was talking about Google optimisation, we need to do some tag terms and thank you Hetty, yes, a flannel please, yes, no I’ve already shaved my face Isla I don’t need to do it again.”
“What do you think this is, a spa? Well lean over then and I’ll, pass the scrubby-stuff, gosh yes it's a bit tingly.  No no Hetty, just leave the lid alone please, don't dip your fingers in. So yes, I got the general gist of that, is it descriptive terms that are not too specific but not too broad either, there, that’ll do, your back will be raw otherwise, where’s the toothbrush gone now? Yes, and do we have pay Google for that or no, Isla, tights I think, it’s a bit chilly today. Well, you can help me with that can’t you? Can’t you? Are you listening?”
“Hm? Sorry, my head was under water, what did you say?”

And as for phone conversations, well. They are the biggest risk to the appearance of authority I might need sometimes to muster, so to be frank I steer very, very well clear of them. Especially when talking to people who don’t have children. They must recoil in horror at finding themselves involved so intimately in the rigours of my daughters’ lives. Let’s put it this way. I was once on the phone to a potential print supplier when I got caught short by an urgent daughter poo, and was trying to wipe her little bottom in a very echoey toilet, phone 'twixt shoulder and ear. This daughter in particular likes to furnish us with a daily report of her movements, in a loud 3-year-old's voice, which was thus winging its way down the phoneline to my poor conversationee. Said report goes something like this:
“I done a windypop, a big wee, a poo, another poo, another windypop and a small wee, Mummy, but I din’t do any more windypops after the small wee. The poo was a bit sloppy Mummy.”

Tuesday, November 10, 2009

Hammers and Stammers


It’s interesting to note the precise moment a business was conceived.  In my case it was at a folk festival in the middle of Oxfordshire.  With my high-powered Blackberry wielding PR guru of a friend, Ms Adrenalin.  Surrounded by fluttering bunting, marquees, real ale, melodeons and fiddles and fresh from erecting tents.
Very similar to how most businesses are born, no?
I call my friend an Enabler.
Only days previously I had been sitting with The Husb in the car on a journey to a wedding and I’d said, after a moment of shattering honesty with myself “You know I could list ten business ideas I’ve had since the children were born and every single one I have chickened out of doing.”
“Why?” he said
“Because I am a chicken.” I said.  And it’s true.  Cluck cluck.  “I feel almost as if I don’t have the right to try “ I said.  All true.
Ms Adrenalin, who does not allow herself any such rubbish, armed herself with a large mallet with which to quash my objections.  And bash in tent pegs too, of course.
“You should start a business with your products, you know, you really should” she said “I just loved Daughter No 2’s pencil roll and so did everyone else.”
“No,” I said “I know myself, you see; I can’t do the same thing twice.  Dreadful at it.  I get bored.  So it’d be no good, I just wouldn’t be able to make enough to sell any.”
“No, you don't do that business model,” she walloped, “You select the fabrics, you design the prototypes and you get others to make them for you.”
"Well, ok, but I'm not really a pattern designer..."
"Rubbish" she bashed.
"But...but...you see I'd have to design patterns from scratch and I'm not sure they're good enough..." I faltered.
"But that's the bit you enjoy, isn't it, and you could always go on a course, or get your mum to help you, or learn from books; you love learning from books and you know it..." Hit hit hit.
“Well, but I don’t know anything about transactional websites,” I whined.
“Simple, you just link to Paypal, or even use etsy or something.  I’ll find out for you,” she batted.
“But how do you post things out?” I whinged “I don’t know how the parcel delivery networks operate or anything...”
“You set up an account with a delivery network of some kind” she whacked, “I know someone to ask, I'll look into it for you.”
“But the blog name’s no good” I desperately countered “It doesn’t trip off the tongue...”
“You need a good one that’s easy to type into Google” she banged, “You can just think up a new one.  The Husb will help you with that, he's very creative and good with names.”
“But I wouldn’t have time for the marketing and PR...” I mumbled.
“I’ll do that for you” she whacked, and voila, one tent proudly erected and one business seed sown.
An Enabler. Every time I uttered an objection (and these were really just fears, rather than true obstacles) she found a way round them.  And more importantly, and somewhat mystifyingly, she had total and utter faith in me, which is more than I could say for myself.
And suddenly a path lay ahead of me which I thought maybe, just maybe, I could walk down.
In a slightly chicken-like way, sure.  A bit flappy perhaps, here and there.  Bit scared to cross roads maybe, but better able to cross bridges when I come to them, instead of refusing even to leave the coop.
Next thing I know I'm sending her a panicky email saying "Look what you made me do!  You, you twisted business-starter!  I've signed up for two Christmas Fayres!  I haven't got a stitch to sell!"
"Ooh goody," she said "Right, you'll need your website and your logo and business cards and marketing ready for that then.  Must dash, bye..."
Hm.
Cluck cluck.

Monday, November 02, 2009

And The Winner Is....

.....Rowena!  Congratulations Rowena from New Year Bunting, you are the official winner of a Surprise Gift from OriginalStitch!  Pulled out of The Husb's hat by a bevested daughter.  By 4pm school uniform has come very much a-cropper in this house.  That's a bit of it lying strewn about, there on the floor.  It's quite interesting analysing people's floors isn't it?  There's a conker there, can you see it?  The daughters have invented a version of Musical Statues which involves me playing either a fiddle (pretty well), a tune called Knowle Park on Matilda the Melodeon (well polished), other tunes on Matilda (badly) or a guitar (very badly).  The first thing they do is tip up a pink basket of many conkers on to the floor, and then let the music commence....now, instead of the last one to stop moving being 'out' when the shoddy musician stops playing, they pick up a conker and put it in a little pile till all the conkers have gone.  The minds of little ones, eh - what a good piece of game innovation.  This came about because of course, trying to play Musical Statues with only two people is somewhat lame, and ends a bit too quickly.  It's like ah, you moved, you're out!  I'm the winner.  Brilliant.  That lasted all of 32 seconds....

A...n...y...w....a....y.......of course, I can't send Rowena her prize till after our Inaugural and Terrifying Christmas Fayres (it doesn't say that on the fayre posters, you realise; that's just my coining), because as we speak, I have, ahem, only 6 things to sell.....
But fear not, Rowena, my growing army of stitchers is on the case, and once we've done the fayres, I will select a little something for you and it will be on its way.
So make sure to send me your address (you can email me from the About Me pages down there) and also a little note about any small nipper-type persons living in your abode so I can choose something appropriate.
Massive thanks to you all for your comments - they have all been noted (I promise you.  I'm a bit mindless when it comes to analysing my own things, so I rely entirely upon what other people say!)

  • Nice idea from Heather, about kits for kids to make their own bags - will definitely have a think about that one...
  • Big chorus on fabrics that boys wouldn't be embarrassed to carry - we completely agree.  Don't worry, the stitchers themselves are in charge of the fabrics, and tend to use boyish ones if they've got boys, so we will always look for a good balance, and make sure once the website is up and running that there will be boy colourways to choose from...
  • Two of you mentioned liking the products for yourselves too - this rings true with me - I've already purloined a pen-wallet for myself, and that and a grown-up pencil roll will henceforth make it into the Office Collection, when we launch that. 
  • Those of you who envisage the pen bags and rolls being used in restaurants and at rugby matches, be assured they definitely work!  Not to mention 40 minute train journeys home from London in the Quiet Zone of the train.  So much so that a lady sitting opposite my busily colouring 3 and 4 year-olds said "Charming, absolutely charming!" to me as we left.  Since I'm a scruffbag and thus she definitely wasn't talking about me, I can only surmise that she meant the daughters and their marvellous OriginalStitch colouring companions!
 So yes, loved your thoughts.  I look forward to hearing your next batch, so come and visit again soon ready to cast your critical eye over the Cafe Set, Pocketiddle Bag, and Hide'n'Seek Pops.
Not that I've got to make them first or anything....

Wednesday, October 21, 2009

OriginalStitch Giveaway


Well now.  It's about time I did some intelligence gathering!

Goodness knows my poor local friends have been bombarded with questions and demands for the last three weeks. I've shoved bits of fabricky loveliness in their mitts and demanded to know what they would pay. I've asked them to put pencils in pencil rolls and tell me what width a pencil roll pocket should be. I've requested alternative versions of things that don't work. Got them testing handles, loops, flaps, rolls, ribbons. Stood arms crossed and assessed their child playing with a product. Got them designing products on the spot.
And not a stitch of remuneration don't you know. Nothing. Nada. Zero. Zilch.
'Er Nextdoor was very cross with me the other day. The afternoon previously, I not only brought my daughters round for tea, where they made a mess in her son's bedroom, and ate her food, and she had to give me copious cuppas; but I also grilled her mercilessly on my prototypes, pummelled critiques out of her, and instructed her to come up with new ideas, oh and another cuppa please love; and then she couldn't sleep all night for trying to think of the perfect memo-board magnet-pad pocket-tastic anti-husband's change device all night.
Blast you and your fabric things, she said over the fence the next day as I handed her pan back (I stole the remains of the children's tea for my own tea - class act ain't I?) I'm sure I didn't get a wink all night for thinking about colourways and drop-down menus. You.

A...n...y...w...a...y.......
So as you can see we have been very busy making things for this 'ere Christmas Fayre I've signed up for, at which we have decided to focus on Kids' Stuff.
And I would love to know your thoughts on any of them....see some pictured below. And more next week when I have prototypes.
I don't mind what thoughts, just thoughts.
Do you like?
Would you buy?
Like the fabrics?
Would you buy for a boy or a girl?  Or both?
What ages would you buy them for?
Or maybe give me a thought on something totally random, like "We found a baby toad today". It's not at all connected, but that's what Isla said to me when I said what do you think of this backpack Isla?
O...k....
So, dear opinionators - put your comment in the comment box below, and I will choose one at random out of a woolly bobble hat (or rather one of the daughters will) and you will receive one of my fabricky bits of thing. Not even a prototype, but a real OriginalStitch product, homemade with love, labelled, wrapped, and sent just as if you had ordered it. Even more excitingly, it will have been made not by shoddy old me, ooh no, but by one of my lovely new OriginalStitchers. I don't know what it will be yet, and it may have to wait till after the fayres, but think - you'll have forgotten all about it and then it will turn up out of the blue, ah! The surprise! How lovely!
Can you just imagine?!
Wherever you are, whoever you are. Tell me your thoughts. I'll post to anywhere on the planet.  The daughters will be shoving their mucky mitts in the bobble hat on Halloween, 31st October and I'll announce the winner shortly after that!
Up in the next Giveaway - the Cafe Set, Pocketiddle Bag, and Hide'n'Seek Pops.  Aren't you just dying to know what the devil in a pencil roll they are? Hm?

Friday, October 09, 2009

Manna and Spanners

Well, marriage is a funny old thing. There comes a time when you know the really outstanding things about your other arf, and also the things they just ain't all that, you know, let's say strong on.
I mortified the Husb the other day in one swishing movement.
It was a Saturday morning, and the Husb had been next door, which is currently a building site for a self-build property. He'd popped in to have a chinwag with the Foreman after his run up the hill and round the environs for 5 miles. Good and sweaty, there he was putting the world to rights, arms crossed, poking around in the foundations, a bit of 2-by-4 there is it, bricks and mortar how's the cavity wall insulation coming on, yeah, lovely bit o' brickwork that, good lads are they lintels scaffolding joists concrete mixer nice bit of bitumen. Don't suppose you'd have a little look at me tile there would yer - seems to be coming orff...
So in he comes, looking very pleased with himself, saying "Right, Bill says he'll fix in a new tile for me. I just need to get an adjustable spanner coz he hasn't his toolbox in the van today..."
My brother, who was staying with us at the time, went for a rummage in the toolbox in the garage.
"That toolbox? Oh for Heaven's Sake," I say officiously "You'll never find one in there." and off I go to my Sewing Room, wherein sits my girlie toolbox. I locate the required tool, and swan out in my indigo and pink swirly kaftan dressing gown and flip-flops and hand Bill a pink adjustable spanner.
Mortified, the Husb.
"I can't believe I've just been out there manning up for half an hour only to find you've gone and given him a bloody pink tool! Christ, I'm never going to live it down."
The poor Husb, his wife giving the builder next door a pink tool. Quite emasculated, he felt.
But I made up for it this week by going really quite girly and saying "Like, oh my god, you're just soooo clever!"
Really.
I actually said that. Like a teenager.
As you may remember, we are in the process of launching OriginalStitch, our business selling fabric goods. There will be a super swanky fancy dan website, and rather sensibly, the designer wants to see a business plan so he can plan the website functionality in line with our business goals.
Now, remember, I am a person who can spend literally hours trying to find the best way to illustrate in diagramatic form the pinning of three layers of fabric...[yes, I have been fabric recipe designing this week, artist pens and everything, ooh...]
Anyhoo......
So a business plan is enough to send me into paroxysms of anxiety. Weeks of headscratching and pen organising, deciding which font to use, spending 1 whole hour trying to figure out how to merge cells in Excel, and you might, if you squint a bit, get a business plan out of me. I find it so difficult to pin down all the operational and conceptual areas in a business into one heading, and work out how that will gradually change over each quarter year, which is effectively what you have to do - you know, like, - suppliers, delivery, product lines etc. But I will get horrifically bogged down in the detail, agonising over how to plan the big picture when I don't even have my products down pat yet. How on earth do I know how many stitchers I'll have by July 2010? Oh malordy.
I said to the Husb one evening, "Could you help me with it? I really must get a plan over to them, it's been two weeks since we spoke now." And off he goes. He rattles it all out and I'm nodding like a nutter jack-in-the-box going "Oh! Yes! Yes! Exactly what I was thinking! Yes, brilliant!" and then I interrupt myself, pointing manically at him, and say "Right, hold that thought - I've got to get the chops out the oven..." and off I dash. I whip the garlic and sage covered chops out of the oven, stir the pea and tomato rice, plop it on to the plate, add the cauliflower, bung onto trays, knives, forks, drink, and in I go with the trays of dinner.
And there it is.
A business plan.
He has managed to write a business plan on one sheet of paper in 4 columns, in 4 phases with 10 points in each with bullet points underneath, covering all the areas we need to achieve in Year 1.
In the time it took me to get two chops out the oven.
I was agog. I was all "Oh my god, you're so clever! I can't believe you've just done that! That's amazing! God I could never do that, that's genius! Oh my god!"
"Bloody hell, woman" he said, "It's not that amazing." He actually nearly blushed I was going on so much.

That was the second time in a week I had nearly hyperventilated with excitement and astonishment. The first time was when I went to pick up some fabric from a fellow freecycler, who has shared with me a stash she has acquired. She is a crafter too, but with vastly more talent than me. Start using the words mixed media and I'm a bit scared, but she's a very talented lady into all sorts of clever craftiness - have a look at her postcards and other amazing stuff here...
I could not believe my luck when I unloaded the big fat bag of fabrics on to the kitchen table - all cottons, in all manna of colours, designs, and sizes, and almost every single one perfect for the OriginalStitch aesthetic, such as it is yet. I was going "Ooooh look at this!" trying to engage the daughters in my rummaging, which they dutifully did, running off with some scraps to wrap birthday presents in, for their very complicated birthday party games. In these games one daughter is called Min, and the other Africa or Bella. I have no idea who these alter-egos are, but they often speak in American accents, or like teenagers, with the upwards inflection at the end of the sentence already finely honed. Hm. Where do they get that from I wonder, because I was still "Oh my god this is amaaaaaaazing? Oh wow, look at this, ooh that's gorgeous. Oh my god, that's like, amazing! Ooh look at this one with little rabbits on? Oh hello, what a gorgeous floral!"
There were so many exclamation marks flying round the room it was all getting a bit sick-making. To say I was gushing is an understatement. I had to have a cup of tea and a little calm down. But seriously though - just look at 'em!
What a stash!
Look at all the colours and patterns!
And there I go again!
Somebody gather up all those exclamation marks, quick, before we run out!

Monday, September 28, 2009

My Scruffy Hearts


Ok, ten points for everyone who can spot the name change. Bonney at the Mill was a mangling up of words, by throwing them into a pot and stirring ‘em up a bit; once we decided we were going to start up a business we realised we would need something that was URL-able, easy-to-type-able and easy-to-rememberable. Or memorable, as pedantic types like to say.

Wait, start a business did I say? Yes, I have long been thinking in this makey year of mine, that I love the things I make. And the people I give them to seem to quite like them too.

The real hook for me has been falling in love with recycled fabrics. I do mourn the fact that I cannot have some of the gorgeous new designers’ fabrics, but charity shops yield up some amazing finds, and of course second-hand clothes are often packed to the collars and cuffs with fabulous prints.

Okay, recycled is not the only way to be environmentally friendly - there is a pioneering movement towards eco-friendly fabrics, so hoorah and big rounds of applause to the likes of Ian Mankin, Cloud 9 Fabrics, Daisy Janie, Mod Green Pod, amongst I’m sure, many others. Their fabrics and designs are very on-trend, but eco-friendly cotton production isn’t just about keeping up with the green Joneses – it’s because the production of 100% cotton garments and fabrics is way up there with the worst environmental assaults taking place on this planet. You see a label boasting 100% cotton and you think quality, but you should actually be baulking at quantity - it takes 256.6 gallons of water to product one t-shirt. 2.5% of farmland worldwide is used to grow cotton, but you know how much of the world’s pesticides are used? 10%. And 22% of the insecticides. Eeeww. That’s not pretty maths. And pesticides ain’t good – read more here at my favourite eco clothes store, Peopletree.

The only problem with organic cotton fabric, is that it can be a little pricey. Now don’t be mistaken – organic fabrics are no more expensive than many of the furnishing fabrics from famous named fabric suppliers, so next time you want curtains made, have a think about getting eco-friendly fabrics.
But as far as OriginalStitch is concerned, parting with £45 for a pegbag may smart a little. Don’t misunderstand me, it would really be a very nice pegbag, with great finishing, quirky patchworkyness and you’d be the sole owner of a unique piece of British craft, but yes, that might be a rather high price tag. (Oh, you would pay £45? Darn it you say, you’ll pay £55? Oh well I take it back! For you, special price £50.)

So for now it's sticking with charity shops, and prowling around looking out for half used furnishing and dressmaking fabrics - it's astonishing what crops up. I have found vast quantities of top quality fabrics for literally a few pounds. Three metres of some delicious floral will make it's way in some form or another into loads of products, maybe as many as 25 - you can see when you flick through the things I've made - some fabrics crop up time and again.
So listen, next time you're in a charity shop, do me a favour could you? Have a little look to see if they've got any gorgeous fabric pieces hiding away in a box, and send to me, would you?! I'll reimburse you and give you money off coupons towards a nice doorstop or pegbag or some shoepockets or a bag or a handle heart or tissue holder or some oven gloves or a nice apron or.....

...And talking of hotwater bottle covers and breezebusters, I've only gone and signed myself up for a couple of Christmas Fayres haven't I? This way I can work on my prototypes, finalise the recipes, hone the house style, and get a feel for pricing and which products will sell well. And then, you know, like, have some to sell.
At the beginning of December.
Um. Only trouble is, do I have any stock to sell?
Er.
Not as such, exactly...
Like, not a sausage. Not even a knitted sausage. I've just been making one gift per birthday. And that, if you have been following my rants, has not always been at all easy to achieve.
When I asked the husb, who is a good businessman, how much he reckoned I needed, he said, take 12 big things like bags or shoe pockets, and 60 small and medium sized things, like pencil rolls, doorstops, pegbags, pencil cases, hearts and stuff. Something for Mum, somethings for the kids and something for Gran, he said.
So that, by my maths is 72 things.

In 2 months.

In 4 mornings a week free time. At a rate of, at best, 1 thing a morning.

Sensible aren't I?! My heart might be in it, but I'm wondering if my head is. Still, where my scruffy hearts lead, my head will just have to follow.